Leveraging strategic research and marketing best practices to craft impactful campaigns that aligns brand values with a unique voice that resonates with the target audience. Whether starting from scratch or adhering to set branding standards, I develop campaigns that capture attention and build meaningful connections.
All logos, imagery, and content represented in this portfolio are the property of their respective organizations and are displayed here solely as examples of my work on these projects. This portfolio is intended for demonstration purposes only.
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Strategic Planning
Analyzing and Identifying key project or campaign parameters, needs, solutions, and performance indicators.
Analysis
Market Analysis: With a data-driven approach that leverages research and insights to identify trends, understand audience behavior, and assess current landscapes, informing strategic marketing strategies that align with business and sales goals.
Trends: Keeping up with industry trends to ensure the strategy remains innovative and relevant.
Competitor Benchmarking: Monitoring competitors to identify trends, opportunities, and areas for differentiation. Identification
Target Audience Research: Analyzing data to define audience segments and identify market opportunities.
Seasonal Planning: Identifying and planning for seasonal events, while allowing for the flexibility to adapt to current or emerging events when forecasting content development and posting timelines.
Metrics & KPI Reporting
Automation Tools & Integrations: Implementing and leveraging tools to streamline workflows, track engagement, and enhance productivity.
KPI Development & Tracking: Establishing measurable goals and monitoring success through key performance indicators.
See more details regarding Key Performance Indicators and Reporting here. ManagementDriving success through strategic oversight, empowering teams, and fostering cross-functional partnerships to deliver cohesive strategies, high-quality results, and timely project execution.
Managing Teams
Leading: Overseeing teams, delegating tasks, empowering individuals, and optimizing multi-channel strategy approach for marketing campaigns and projects to maximize value and return on investment.
Collaborating: Coordinating with internal and external teams to ensure cohesive strategies and successful project execution.
Educating: Taking the time to train and empower others to contribute to shared initiatives while providing adequate guidance and direction to coordinated efforts. Campaigns
Budget Management: Strategically allocating marketing budgets to maximize returns and optimize spending efficiency.
Monitoring: Tracking activity, engagement, and usage from target audience as well as key stakeholders to better adapt campaigns to improve advocacy and hold in-house parties accountable when appropriate.
Performance Optimization: Continuously refining campaigns through data analysis and A/B testing to achieve the best possible outcomes.
See more details regarding Campaign Monitoring, Optimization, and Management here. |
Lead Nurturing & Conversion
Utilizing content management systems (CMS) and customer relationship management (CRM) software tools and functionalities to serve various business purposes and foster lead opportunites.
Experience with CMS-CRM platforms and tool integrations:
While CRM and CMS serve different purposes, utilizing integrations helps to streamline operations, enhance customer experience, and synchronize user details to better manage data, optimize marketing campaigns, and improve reporting analytics.
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Digital Marketing & Strategy BlogsJake Taylor
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The Buyers JourneyUnderstanding the process every potential customers goes through from first discovering a need, evaluating options, and ultimately deciding to purchase a product or service.
Unaware*
The Buyer has not realized the need for a product or service at this time.
*Being unaware does not imply that the Buyer is unaware of an active issue or need, although it can, it just means that at this time, the Buyer has yet to see a need because their business operations are functioning as they believe they should. Awareness
The Buyer realizes they have a "problem", but doesn't know how to solve it. Consideration
The Buyer has identified the solution and defined their goal and is evaluating different ways to achieve it. Decision
The Buyer has chosen the product and/or service that will best address their scenario and is ready to make a purchase. The Sale & Retention*
The Buyer has made the purchase and is onboarded, taking ownership of the product and/or service, learning how to apply it , and is initially engaged. The Buyer is kept engaged and satisfied with their purchase, with the goal of turning them into a repeat customer.
*The Buyer is no longer on The Buyers Journey once the sale has been finalized. The goal is to keep the Buyer engaged and satisfied with their purchase, turning them into a repeat customer when they find themselves entering The Buyers Journey again. |
Leveraging Brand Equity & The Buyers Journey
Identifying when, where, and how Brand Equity Influences the Buyers Journey
Lead Nurturing & Conversion
Creating strategies and adopting appropriate tools and practices to attract and convert potential customers into sales leads based on:
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Lead Generation Tools & Platforms
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Programs & Events
Strategically organizing and managing events to support marketing objectives and strengthen brand presence.
Events:
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Coordinated and managed the logistics of hosting The Annual Frac Whack Golf Tournament, at Willis Case Golf Course in Denver, CO. From vendor and sponsor coordination to on-site operations, day of activities and social media awareness, I ensured a seamless and engaging event, raising money for local non profits.
Affiliated Company:
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Collaborated on coordination of COGA's annual Energy Summit Conference. Planning and communicating with member companies, speakers, sponsors, and the public to bring awareness and promote the multi day event.
Affiliated Company:
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The Colorado Oil and Gas Association (COGA) Mardi Gras Ball is a yearly event that celebrates the oil and gas industry's partnerships with Colorado communities
Affiliated Company:
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Newsletter & Workforce Communications.
- Customer and Employee Engagement, Awareness, Advocacy, Education, and Announcements.
Energera Company Newsletter
Articulating impactful narratives and meticulously vetted communications through expert wordsmithing and copywriting for public relations, media statements, press releases, articles, blogs, and newsletters to achieve effective messaging.
Thank You for Exploring my Portfolio!
Please feel free to reach out and contact me with any questions or additional needs.
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