Background

I bring a blend of experience developed professionally in digital marketing, communications strategy, brand management, and creative execution, complimented by an academic foundation built in sociological insights and technical journalism. 

​This unique perspective has enabled me to analyze demographic trends and audience behaviors while effectively leveraging digital marketing tools such as social media management, brand development, SEO, web design, and data analysis to amplify brand messaging and foster meaningful engagement with diverse audiences.

​Professional Experience

Marketing Manager
2022 - Present
Led the development and execution of the organization’s comprehensive digital marketing strategy, including brand alignment and management, content creation, social media engagement, website redevelopment, and optimization. 

Tasked with internal and external communication campaigns, my objective was to enhance the brand’s visibility within identified target audience segments and encourage brand advocacy.
Key Tasks & Responsibilities
  • ​Brand Development: Established and maintained brand standards and operational procedures, driving consistency across all marketing and communications efforts.

  • Digital Strategy: Managed the brand’s digital presence, including web, social media, and SEO, while overseeing the creation of engaging campaigns and KPIs.
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  • Content Creation: Directed the design and production of all digital and print marketing materials, resources, and branded collateral, ensuring consistency in quality and representation.
 
  • Advocacy & Engagement: Led and managed all business efforts to build advocacy and encourage active engagement with employees, community, industry, and target customer demographics.
Communications & Research Coordinator
2018 - 2022
Managed the development and consistency of digital content, messaging, and branding across platforms, enhancing the organization's online presence through website updates, social media, and newsletters.

​Created original content, collaborated with committees, and integrated industry insights to inform strategies and drive engagement. Conducted industry research to stay informed on trends, news, and policy developments to enhance communication efforts and inform strategic initiatives.
Key Tasks & Responsibilities
  • Communications Strategy: Developed and implemented program-specific marketing plans and comprehensive campaign strategies focused on awareness and engagement to enhance organizational impact.
  • Content Production: Created B2C digital media content and resources tailored for the target audience to ensure consistent, relevant, and engaging communications.
  • Public Relations: Prepared key communications materials, monitoring media coverage, handling media relations, drafting press statements, and coordination with the Communications Committee.
Digital Marketing Creative
2020 - Present
Digital marketing consultant, providing comprehensive solutions to help businesses optimize and enhance brand equity and presence. 
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Crafting innovative strategies integrating a results driven approach, creative execution, and alignment of client goals and target messaging to empower small businesses to achieve growth while establishing a strong digital footprint to build upon.
Key Tasks & Responsibilities
  • Digital Marketing Strategy: Developing and implementing multi-channel strategies, including social media engagement, organic and paid promotions, and email communication to drive growth and awareness.
  • Branding & Strategy: Aligning messaging and targeting to strengthen brand identity and build meaningful connections with audiences across digital platforms.
  • Content Creation: Creation of branded digital media content and resources tailored for the target audience to ensure consistent, relevant, and engaging communications.
  • Web Design & Development: Crafting and optimizing websites for functionality, user experience, and search engine visibility (SEO).
  • Technical Support: Offering guidance and troubleshooting for digital tools and platforms to ensure seamless execution.
Partners & Clients
International Marketing & Sales
2016 - 2018
Focus on enhancing brand awareness and driving international business growth through strategic marketing initiatives, lead generation, and networking efforts.

​Strengthened the company’s global presence through client relationship building and collaboration with internal domestic sales and product management teams to achieve noticeable and measurable business growth.
Key Tasks & Responsibilities
  • Global Marketing Strategy: Developing and executing marketing campaigns tailored to international and domestic markets to increase lead generation, drive conversions, and retain clients.
  • Website Optimization: Collaborating with cross-functional teams to design and implement a streamlined, PCI-compliant website, improving user experience, boosting traffic, and enhanced SEO performance.
  • Social Media Management: Creating and scheduling engaging content for both international and domestic audiences using Hootsuite to maintain consistent brand messaging and facilitate engagement.

Explore Examples of Jake's Professional Work

Discover a wide range of my work, from career highlights to passion projects. Or click on any of the business logos below to view examples of projects and campaigns completed for specific employers.

Professional Skills

XP
​Marketing Strategy + Campaign Planning + Project Management + Sales Support + Branding + Brand Equity + Advocacy + Product Marketing + Content Creation + Design + Photography + Production & Editing + Copywriting + Communications + Social Media + Website Development + SEO + Data Analysis
Marketing Strategy
​Conception, Planning, Execution
Achieving business goals by leveraging strategic research, collaborative planning, and informed, data-driven decision-making.
Strategic planning and execution
Developing and executing high-level marketing plans that align with organizational goals while instilling confidence for deliverable expectations.
  • Campaign Management: Overseeing and optimizing multi-channel marketing campaigns to maximize reach and ROI.
  • Budget Management: Strategically allocating marketing budgets to maximize returns and optimize spending efficiency.
  • Target Research & Identification: Analyzing data to define audience segments and identify market opportunities.
  • Market Trend Analysis: Keeping up with industry trends to ensure the strategy remains innovative and relevant.
  • Marketing Automation Tools & Integrations: Implementing and leveraging tools to streamline workflows, track engagement, and enhance productivity.
  • Performance Optimization: Continuously refining campaigns through data analysis and A/B testing to achieve the best possible outcomes.
  • KPI Development & Tracking: Establishing measurable goals and monitoring success through key performance indicators.
Leadership & Collaboration
Overseeing and delegating tasks/responsibilities, empowering individuals, and inspiring teams to accomplish goals, deliver high quality results, and provide deliverables on time.
  • Project Lead: Overseeing project deliverables, delegating tasks, and empowering individuals to accomplish project goals, and deliver results on time.
  • Cross-Functional Collaboration: Coordinating with internal and external teams to ensure cohesive strategies and successful project execution.
  • Event Planning & Execution: Strategically organizing and managing events to support marketing objectives and strengthen brand presence.
Customer Journey Mapping & Sales Support
​Understanding the end-to-end experience of the customer to identify touchpoints for improvement.
  • Customer Insights: Analyzing customer feedback and behavior to refine the brand’s positioning and strategy.
  • Customer Advocacy: Building programs and strategies to encourage loyalty and amplify positive customer experiences.
  • Lead Generation: Creating strategies to attract and convert potential customers into sales leads.
  • Competitor Benchmark Analysis: Monitoring competitors to identify trends, opportunities, and areas for differentiation.
  • Conversion Optimization: Designing processes and tactics to turn leads into paying customers.
Brand Management
​Identity, Perception, and Reputation
Building strong, consistent brand identities that build customer trust and loyalty through innovative marketing campaigns that resonate with target demographic.
Brand Equity
Establishing and evolving the visual and emotional identity of the brand to resonate with target audiences.
  • Perception: How the public perceives the brand and what is believed that it represents – not necessarily what the company says it does.
  • Awareness: The level of recognition or familiarity with the brand, whether consciously or subconsciously within a market, industry, community, or professional circles.
  • Association: Feelings about the brand, including opinions of products, services, and even personnel. This can't be controlled or dictated by the company at all.
  • Value: Perceived confidence in the brand’s product/service quality and ability to deliver on promises. This decision is based on the buyer’s research, first-hand experience, financial factors, customer support and overall communication up until the point of decision-making purchase.
  • Loyalty: Brand loyalty is formed based on preference and on past or current experiences with the brand, product, and/or service received.
Product Marketing
Strategically positioning products in the market, defining value propositions, and aligning messaging to customer needs and brand goals.
  • Advocacy: Building and nurturing relationships with customers, employees, and the public (or influencers) to champion the brand and amplify its message.
  • Reputation Management: Monitoring public sentiment and proactively addressing issues to uphold the brand’s credibility.
  • Advertising & Promotion: Creating and executing campaigns to increase brand awareness and drive engagement across channels.
  • Storytelling & Messaging: Using narratives to create emotional connections and enhance brand recall by crafting consistent and impactful communication that conveys the brand’s values and voice.
  • Quality Management: Enhancing the brand’s value by consistently demonstrating and communicating product or service quality to build trust and credibility.
  • Loyalty Development: Fostering repeat engagement/purchase and long-term preference for the brand through exceptional experiences and consistent value delivery.
Creative Execution
​Design, Creation, and Storytelling
Creating engaging content that brings brands to life through bold design, visual innovation, multimedia, and dynamic digital and print campaigns.
Content Creation
Developing compelling, brand-aligned content for diverse channels and through various delivery methods, leveraging unique, appropriate, creative mediums.
  • Graphic Design: Creating visual assets such as logos, infographics, and marketing materials that align with brand identity.
  • Photography & Video: Capturing high-quality images and video, for use in various contexts.
  • Interactive Design & Illustration: Creating custom artwork or icons for unique visual branding.
Media Production & Editing
Shooting, assembling, manipulating content for campaigns, storytelling, or product demonstrations.
  • Enhancement: Manipulation, restoration, corrections, etc.
  • Editing
  • Educational: Demos, Tutorials, walkthroughs, step by step guides, and other tools to assist user accessibility.
Content Writing
Producing compelling written content tailored for various platforms and audiences.
  • Synopsis Translation: Creating detailed, accurate, and accessible documentation for products, processes, or technical content.
  • Information Synthesis (Technical Communications): Taking complex or specialized information that needs to reach a general audience and translating effectively to bridge the gap between experts and everyday readers, making complex concepts accessible and engaging.
Communications & Engagement
Messaging and Relationship Building
Articulating impactful narratives and meticulously vetted communications through expert wordsmithing and copywriting for public relations, media statements, press releases, articles, blogs, and newsletters to achieve effective messaging.
Channel Management
Overseeing and optimizing communication channels to ensure consistent, effective, and audience-appropriate messaging across platforms.
  • Social Media Management: Strategically managing platforms to engage audiences, increase visibility, and foster relationships.
  • Email Marketing: Crafting and distributing targeted email campaigns to nurture leads and maintain customer connections.
Messaging
Crafting clear, engaging, and targeted communication that aligns with the brand’s voice and resonates with the appropriate audiences.
  • Public Relations & Crisis Communication: Building and maintaining a positive public image while managing messaging during sensitive situations.
  • Community Engagement: Fostering meaningful interactions within online and offline communities to build trust and loyalty.
  • Employee Engagement & Advocacy: Encouraging employees to connect with the brand's mission and values and then empowering them to actively promote and represent the brand through culture-building initiatives and ambassador programs.
Newsletters
Email Communications
Digital Experience
Data, Technology, Tools, and Analysis
Enhancing online interactions by leveraging user-centered tools, strategic web development, data-driven SEO and performance optimization, and analytical insights to drive growth and conversion.
Website Development
Building and maintaining responsive, user-friendly websites aligned with brand and business goals.
  • Website Management: Overseeing content updates, performance monitoring, and overall site functionality.
  • User Experience (UX) Design: Crafting intuitive and accessible interfaces to enhance user satisfaction and engagement.
  • Marketing Automation Tools & Integrations: Implementing and managing platforms like HubSpot, Salesforce, or Marketo to streamline processes and track campaigns.
  • Website E-commerce Optimization: Enhancing sales funnels, checkout processes, and other online transactions to boost conversions.
Analysis & Optimization
Enhancing online performance through SEO, data analysis, testing, and continuous monitoring and adjustments.
  • SEO (Search Engine Optimization): Optimizing content and website structure to increase visibility on search engines and drive organic traffic.
  • Digital Analytics: Using tools like Google Analytics, heatmaps, and behavior tracking to interpret data and inform decisions.
  • A/B Testing: Running experiments to optimize website elements, email campaigns, or ads for maximum effectiveness.
Metrics & KPI reporting
Measuring success through identified, tangible metrics such as conversions, traffic, behavior, demographics, and user engagement activity over time.
  • Google Analytics
  • Open & Bounce Rates

Education

MS, Digital Marketing
CCC, Business Marketing

2015
BA, Sociology
CCC, Journalism & Media Communications

2012
CCC, Public Relations & Hospitality
CCC, Brand Management

2009

Certifications

Groups
​& Affiliations

​It’s important to stay active and connected in the ever-evolving marketing world through professional networking groups, social media communities, and local organizations. These connections foster continuous learning, collaboration, and innovation, keeping one at the forefront of this industry. 

Equally vital is staying passionate and involved in the organizations that have shaped you, by maintaining meaningful connections and driving positive change both professionally and personally.
Accolades & Awards
Download/Print Resume or Cover Letter
Thank You for Visiting my Professional Page!
Please feel free to reach out and contact me with any questions or additional needs.
www.jakestheanswer.com