Great stories happen to those who can tell them. 
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Ira Glass

Professional Background

I bring a blend of experience developed professionally in digital marketing, communications strategy, brand management, and creative execution, complimented by an academic foundation built in sociological insights and technical journalism. 
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​This unique perspective has enabled me to efficiently interpret trends, behaviors and analytics to effectively apply digital marketing best practices and professional experience to amplify brands, foster meaningful engagement, and create impactful campaigns that resonates with diverse audiences.
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​Professional Experience

Energera
2022 - Present
Marketing Manager
Led the development and execution of the organization’s comprehensive digital marketing strategy, including brand alignment and management, content creation, social media engagement, website redevelopment, and optimization. 

Tasked with internal and external communication campaigns, my objective was to enhance the brand’s visibility within identified target audience segments and encourage brand advocacy.
Key Responsibilities & Tasks
  • ​Brand Development: Established and maintained brand standards and operational procedures, driving consistency across all marketing and communications efforts.

  • Digital Strategy: Managed the brand’s digital presence, including web, social media, and SEO, while overseeing the creation of engaging campaigns and KPIs.
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  • Content Creation: Directed the design and production of all digital and print marketing materials, resources, and branded collateral, ensuring consistency in quality and representation.
 
  • Advocacy & Engagement: Led and managed all business efforts to build advocacy and encourage active engagement with employees, community, industry, and target customer demographics.
Company Details & Contributions
Energera offers sustainable energy solutions for oil & natural gas partners in Alberta, Texas, North Dakota, Colorado, and beyond. Energera's portfolio of services and technology includes, Sandtinel, Frac Shack, and NG SideKick.
Learn about specific campaigns managed, key projects and contributions here.
Testimonials
See More Testimonies and References
​As a Marketing Manager, Jake demonstrated professionalism, creativity, and strategic acumen that elevated brand presence and our team’s performance.
Mike McAnear
Sales Manager, Energera
Jake, your messages find the right eyes and ears, and they seem to be paying attention. [We have] seen some really strong opportunities arise, and I feel we are stronger now than we have been for a while.
Todd Van Vliet
CEO, Energera
Colorado Oil & Gas Association
2018 - 2022
Communications & Research Coordinator
Managed the development and consistency of digital content, messaging, and branding across platforms, enhancing the organization's online presence through website updates, social media, and newsletters.

​Created original content, collaborated with committees, and integrated industry insights to inform strategies and drive engagement. Conducted industry research to stay informed on trends, news, and policy developments to enhance communication efforts and inform strategic initiatives.
Key Tasks & Responsibilities
  • Communications Strategy: Developed and implemented program-specific marketing plans and comprehensive campaign strategies focused on awareness and engagement to enhance organizational impact.

  • Content Production & Design: Created B2C digital media content and resources tailored for the target audience to ensure consistent, relevant, and engaging communications.
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  • Public Relations: Prepared key communications materials, monitoring media coverage, handling media relations, drafting press statements, and coordination with the Communications Committee.

  • Community Engagement & Advocacy: building strong community relationships, advancing equity, and driving change through grassroots organizing, event fundraising,  member/employee engagement, and strategic communications to encourage industry advocacy.

Company Details & Contributions
​The Colorado Oil & Gas Association (COGA) is a nationally recognized trade association that promotes the responsible development and use of Colorado’s natural resources through its diverse membership and community advocacy.
Learn about specific campaigns managed, key projects and contributions here.
Testimonials
See More Testimonies and References
Jake is a terrific partner for any creative endeavor, listening with intention and leading with humor while still getting results. 
Sara Reynolds
​VP of Operations, Colorado Oil & Gas Association
Executive Director, Colorado Energy Foundation
Jake's The Answer Communications
2020 - Present
Consulting | Digital Marketing Creative
Digital marketing consultant, providing comprehensive solutions to help businesses optimize and enhance brand equity and online presence. 
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Developing innovative marketing strategies with a results-driven approach and creative execution. Aligning client goals and messaging to help small businesses reach the right audiences, drive growth, and build a strong digital presence.
Key Tasks & Responsibilities
  • Digital Marketing Strategy: Developing and implementing multi-channel strategies, including social media engagement, organic and paid promotions, and email communication to drive growth and awareness.
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  • Branding & Strategy: Aligning messaging and targeting to strengthen brand identity and build meaningful connections with audiences across digital platforms.
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  • Content Creation: Creation of branded digital media content and resources tailored for the target audience to ensure consistent, relevant, and engaging communications.
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  • Web Design & Development: Crafting and optimizing websites for functionality, user experience, and search engine visibility (SEO).
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  • Technical Support & Consulting: Offering guidance and troubleshooting for digital tools and platforms to ensure seamless execution.
Consulting Details & Clients
JTA Communications began as a consulting and marketing communications services provider for small businesses, start-ups, and those seeking a personalized, hands-on approach to elevate their brand.
Learn more about client campaigns managed, key projects and contributions here.
JTA Comms Partners, Clients, and Projects
Testimonials
See More Testimonies and References
Jake brings a realistic, down-to-earth, and genuine approach to his work. He provides no-BS advice rooted in a strong understanding of marketing and communication principals while also looking at your needs from various angles to bring creative elements to the final product.

​He is diligent and is someone who you can count on to get the job done.
Samantha Cordero
​​Founder, Auxo Business Services
American Educational Products
2016 - 2018
International Marketing & Sales Representative
Focus on enhancing brand awareness and driving international business growth through strategic marketing initiatives, lead generation, and networking efforts.

​Strengthened the company’s global presence through client relationship building and collaboration with internal domestic sales and product management teams to achieve noticeable and measurable business growth.
Key Tasks & Responsibilities
  • Global Marketing Strategy: Developing and executing marketing campaigns tailored to international and domestic markets to increase lead generation, drive conversions, and retain clients.
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  • Website Optimization: Collaborating with cross-functional teams to design and implement a streamlined, PCI-compliant website, improving user experience, boosting traffic, and enhanced SEO performance.
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  • Social Media Management: Creating and scheduling engaging content for both international and domestic audiences using Hootsuite to maintain consistent brand messaging and facilitate engagement.
Company Details & Contributions
​American Educational Products (AMEP) manufactures high-quality, hands-on STEM educational materials across subjects like earth science, biology, chemistry, and more, offering innovative tools such as 3D models, raised relief maps, and rock kits to enhance learning.
Learn more about elements managed, key projects and contributions here.

Professional Skills

XP
​Marketing Strategy + Campaign Planning + Project Management + Sales Support + Branding + Brand Equity + Advocacy + Product Marketing + Content Creation + Design + Photography + Production & Editing + Copywriting + Communications + Social Media + Website Development + SEO + Data Analysis
Marketing Strategy
​Conception, Planning, Execution
Achieving business goals by leveraging strategic research, collaborative planning, and informed, data-driven decision-making.
Strategic planning & execution
Developing and executing high-level marketing plans that align with organizational goals while instilling confidence for deliverable expectations.
Campaign & Budget Management
​Overseeing and optimizing multi-channel marketing campaigns while strategically managing budgets to maximize reach, ROI, and spending efficiency.
Audience Targeting & Market Insights
Analyzing data to define audience segments and identify market opportunities while staying ahead of industry trends to ensure innovative and relevant marketing strategies.
Marketing Automation & Performance Optimization
Implementing and leveraging automation tools to streamline workflows, track engagement, and enhance user experience while continuously refining campaigns through data analysis and testing to achieve optimal results.
KPI Development, Monitoring, & Tracking
Creating marketing strategy calendars, establishing measurable goals, and monitoring success through key performance indicators.
Leadership & Collaboration
Overseeing and delegating tasks/responsibilities, empowering individuals, and inspiring teams to accomplish goals, deliver high quality results, and provide deliverables on time.
Project Management & Delegation
Leading projects by overseeing deliverables, delegating tasks, and empowering individuals to achieve goals on time while fostering cross-functional collaboration with internal and external teams to ensure cohesive strategies and successful execution.​
Event Planning & Execution
Strategically organizing and managing various events to support marketing objectives and organization goals, while simultaneously strengthening brand, industry, and community presence.
Events Managed
Employee Engagement
Developed and implemented initiatives to inspire employee participation, foster a culture of engagement, and encourage advocacy, designing strategic programs that boosted internal awareness, strengthened team collaboration, and empowered employees to become active ambassadors.
Customer Journey Mapping & Sales Support
​Understanding the end-to-end experience of the customer to identify touchpoints for improvement.
Customer Insights & Lead Generation
Leveraging customer insights to refine brand positioning and strategy while developing campaigns that foster loyalty and amplify positive experiences. Then implementing targeted lead generation initiatives to attract and convert potential customers, to support sales opportunities and encourage sustainable business growth.
Competitor Benchmarking
Monitoring competitor activity and marketing efforts to identify trends, opportunities, and areas for opportunity as well as differentiation.
Conversion Optimization
Designing and refining processes to turn leads into paying customers while enhancing the user experience to drive engagement, satisfaction, and long-term retention.
Professional Examples
Brand Management
​Identity, Perception, and Reputation
Building strong, consistent brand identities that build customer trust and loyalty through innovative marketing campaigns that resonate with target demographic.
Brand Marketing & Equity
Establishing and evolving the visual and emotional identity of the brand to better connect and resonate with target audiences.
​Identifying when, where, and how to leverage Brand Equity to influence decisions made along the Buyers Journey (supplementary paper).
Brand Identity
Shaping a cohesive brand identity through consistent messaging, tone, and storytelling. From developing and implementing brand guidelines to ensuring uniform and cohesive communications across platforms to build brand trust, recognition, and meaningful connections with audiences.
Advocacy, Quality & Loyalty Development
Cultivating strong brand advocacy through meaningful relationships with customers, employees, and influencers, built on trust, credibility, and consistent value. Delivering high-quality experiences that foster long-term loyalty and encourage repeat business.
Reputation Management
Building and safeguarding brand reputation through strategic communication, timely responses, and thoughtful engagement. Monitoring sentiment and identifying potential obstacles to proactively address head on to uphold credibility, foster positive perceptions, and maintain trust with audiences.
Product Marketing
Strategically positioning products in the market, defining value propositions, and aligning messaging to customer needs and brand goals.
Advertising & Promotion Campaigns
Creating and executing campaign narratives that create connections to products/services and enhance brand awareness to increase share of market potential, drive clicks, boost website traffic, and engagement across all channels.
Product Messaging & Positioning
Strategically positioning products (and services) through clear value propositions and customer-focused narratives that resonate emotionally, reflect values, and enhance product recall, while leveraging advocacy to amplify the message and strengthen market presence.
Channel Marketing Management
Beginning with meticulous review and thoughtful selection of platforms that show the greatest potential for maximizing market reach and sustainable growth, while ensuring an exceptional user experience. Then, strategically developing and executing channel marketing strategies that enhance value, demonstrate quality, and build credibility—ultimately driving repeat business, word-of-mouth advocacy, and long-term customer loyalty.
Professional Examples
Creative Execution
​Design, Creation, and Storytelling
Creating engaging content that brings brands to life through bold design, visual innovation, multimedia, and dynamic digital and print campaigns.
Content Creation
Developing compelling, brand-aligned content for diverse channels and through various delivery methods, leveraging unique, appropriate, creative mediums.
Graphic Design
Creating visual assets and custom artwork such as logos, infographics, and marketing materials that align with brand identity and guidelines.
Photography & Video Creation
Capturing high-quality image and video by applying composition, framing, and lighting techniques to produce visually compelling content. Ensuring that shots and views align with best practices for visual clarity and processing, making it suitable for diverse contexts and applications.
Media Production & Editing
Assembling and enhancing content for campaigns, storytelling, and product demonstrations. Applying editing techniques, restoration, and corrections to optimize quality and supplement materials such as educational demos, tutorials, and step-by-step guides to improve user accessibility and engagement.
Content Writing
Producing compelling written content tailored for various platforms and audiences.​
Copywriting, Wordsmithing & Editing
Delivering clear, impactful copy that is fully vetted, proofed, meticulously reviewed and refined for spelling, grammar, clarity, and tone, to ensure that every word strengthens the message and resonates with the audience.
Storytelling & Creative Writing
Crafting compelling narratives that captivate audiences and the reader, bringing the brand and subject to life. From brand stories to creative campaigns, the goal for any content developed is to resonate, inspire, and leave lasting impressions.​
AI-Powered Content Writing
Leveraging AI-driven prompting to craft compelling messaging, refine brand narratives, and accelerate creation by guiding AI to align with brand voice, tone, and audience needs, ensuring efficiency without sacrificing creativity or strategic intent
Technical Synthesis & Synopsis Translation
Developing clear, accurate, and accessible documentation for products, processes, and content through synthetization of technical, sometimes complex information into engaging, easy-to-understand materials that bridge the gap between experts and general audiences.
Professional Examples
Communications & Engagement
Messaging and Relationship Building
Crafting impactful communications through expert copywriting for PR, media statements, press releases, articles, blogs, and newsletters.
Channel Management
Overseeing and optimizing communication channels to ensure consistent, effective, and audience-appropriate messaging across platforms.
Social Media
Strategically managing social platforms and best practices to better engage with audiences, increase visibility, and build relationships.​
Email Marketing
Managing email distribution lists, crafting and testing email campaigns to target specific criteria and demographics to nurture leads and maintain customer connections.​
Messaging
Crafting clear, engaging, and targeted communication that aligns with the brand’s voice and resonates with appropriate audiences and promotes brand advocacy.
Advocacy is born from the relationships formed with the brand and product or service. It is nurtured by perceptions relating to experiences, values, and trust. Every single brand, product, or service touchpoint is an opportunity to create Brand Advocates, or simply put, those who will speak highly of and recommend what the brand has to offer without formal prompting.

Placing less value on any one of these groups established in the Advocacy Dependency Cycle is a disservice to the brand and only hinders opportunity for brand advocacy.
Picture
Advocacy Dependency Cycle
Public Relations & Crisis Communications
Building and maintaining a positive public image through positive messaging and engagement while managing essential communications and response during sensitive situations.
Community Engagement
Fostering meaningful interactions within online and offline networks to build trust and loyalty between the organization and the communities which it engages.​
Employee Engagement
Encouraging employees to connect with the brand's mission and values and then empowering them to actively promote and represent the brand through culture-building initiatives and ambassador programs.​
Professional Examples
Digital Experience
Data, Technology, Tools, and Analysis
Optimizing digital experiences through user-centered design, strategic web development, SEO, and data-driven insights to boost growth and conversions.
Web
Building and maintaining responsive, user-friendly websites aligned with brand and business goals.
Website Development & Management
Structuring, Developing, and Maintaining websites utilizing CMS platforms such as WordPress—overseeing content updates, performance monitoring, and overall site functionality to ensure a seamless user experience and optimal performance.​
User Experience & UX Design
Designing and implementing intuitive, accessible, user-centered digital experiences that enhance engagement, streamline navigation, and improve overall satisfaction.​
E-commerce Optimization Management
Optimizing sales funnels, checkout processes, and online transactions to create a seamless user journey, reduce friction, and drive higher conversion rates.
Analysis, Optimization & Reporting
Enhancing online performance through SEO, data analysis, testing, and continuous monitoring and adjustments.
Metrics & KPI Reporting
Measuring success through identified, tangible metrics such as conversions, traffic, behavior, demographics, and user engagement activity over time.
Digital Analytics
Leveraging tools like Google Analytics, heatmaps, and user behavior tracking to analyze performance metrics, uncover insights, and optimize strategies for improved engagement, conversion, and ROI.
Search Engine Optimization (SEO)
Enhancing search engine rankings by optimizing content, website structure, and technical SEO to improve visibility, increase organic traffic, and drive higher engagement.
Testing & Refinement
Running data-driven experiments to refine website elements, email campaigns, and various campaign communications—analyzing key metrics like open rates, click-through rates, and conversions to improve performance and engagement.
Platforms & Tools
Leveraging CMS and CRM platforms to streamline content management, enhance customer interactions, and drive lead generation through optimized digital experiences.
Content Management Systems (CMS)
Managing websites and digital assets by creating, editing, organizing, and publishing content through CMS platforms to ensure a cohesive and engaging online presence.​
Customer Relationship Management (CRM) Software
Overseeing customer relationships, sales and marketing campaigns, and communications while leveraging CRM insights to drive engagement and optimize business strategies.​
Project Management & Monitoring Tools
Utilizing project management and scheduling tools to plan, organize, and track marketing initiatives, content calendars, and campaign performance—ensuring efficiency, consistency, and alignment with business and campaign goals.​
Marketing Automation Tools & Integrations
Implementing and overseeing marketing automation platforms like HubSpot, Salesforce, and others to streamline workflows, track campaign performance, and enhance customer engagement, by integrating these tools with CRM and CMS systems to synchronize user data, improve targeting, and optimize reporting for more effective marketing strategies.
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While CRM and CMS serve different purposes, utilizing integrations helps to streamline operations, enhance customer experience, and synchronize user details to better manage data, optimize marketing campaigns, and improve reporting analytics.
Professional Examples

Education

Degrees, Certifications, Awards & Accolades
MS, Digital Marketing
CCC, Business Marketing

2015
BA, Sociology
CCC, Journalism & Media Communications

2012
CCC, Public Relations & Hospitality
CCC, Brand Management

2009
Accolades & Awards

Discover Jake's Projects

Explore a wide range of my work, from professional content and career highlights to contract campaigns and passion projects. Visit my portfolio or click on any of the business below to view examples of projects and campaigns I have been a part of.

Groups
​& Affiliations

I believe it’s important to stay active in and connected to the groups that provide value and growth, especially in the ever-evolving professional marketing world. Through professional networking groups, social media communities, and local organizations, these connections foster continuous learning, engagement, philanthropy, and innovation opportunities.

By staying involved in organizations that have impacted and shaped me, I am fortunate to maintain those meaningful connections, contribute to positive change, and continue growing both professionally and personally.
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PCM, CDMP
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www.jakestheanswer.com