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Professional Work Content

Energera Brand Alignment

8/1/2023

 
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Alignment and standardization of Energera's portfolio of brands including, Sandtinel, Frac Shack, and NG SideKick identities, logos, messaging, and branding expectation.
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Branding Guidelines for Energera, Sandtinel, Frac Shack, and SideKick are inspired by Company Core Values and align the brands on messaging, content, and design.
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Brand Portfolio

Brand Elements for each entity take influence from already established, unique visual identities, preserving individual brand equity while simultaneously uniting a look and feel inspired by the Energera Advantage.
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The brand Energera was developed last and serves as the "Parent" brand for Sandtinel, Frac Shack, and NG SideKick.

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NG SideKick is a "sub-brand" of Frac Shack, sharing some elements.


Brand Elements & Resources

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Crisis Communications Strategy

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  • Jake Taylor
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