Jake's Portfolio | Digital Experience

Delivering impactful website design and SEO strategies that elevate brand visibility and user engagement. From revamping existing sites to creating new, passion-driven projects, each site is crafted to provide a seamless user experience and optimized for search engine performance. By tracking key metrics like traffic, user behavior, and acquisition, every site is fine-tuned for sustained digital growth.

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All logos, imagery, and content represented in this portfolio are the property of their respective organizations and are displayed here solely as examples of my work on these projects. This portfolio is intended for demonstration purposes only.

Web Development

Building and maintaining responsive, user-friendly websites aligned with brand standards and business goals.

Making company and brand visions come to life through the development of responsive, interactive websites to showcase products, services, and accomplishments.

JTA Communications

Jake's The Answer
Personal and professional bio, portfolio, and lifestyle website.

Development: Conception, Creation, Maintenance

Energera

Energera, Frac Shack, and Sandtinel
Parent Company Website, Brand Website(s), Services and Technology Showcase, Lead Generation, and Contact

Development: Redevelopment, Integration, Maintenance

Details

Energera Cloud
Customer Portal, Real Time Monitoring

Development: Collaboration and Branding

Colorado Oil & Gas Association

Colorado Oil & Gas Association
Trade Association, Membership, and Educational Resource Hub

Development: Redevelopment, Integration, Maintenance

COGA's Regulatory Overview: An Interactive Resource Tool

Design credit: James Chott Design

Auxo Business Services

American Educational Products

OWl Creek Exploration

Petro Pro Engineering

The Insight Group

* Some organizations have changed their website(s), or may no longer be active.

All website examples in this section vary in degree of conception, collaboration, and development; from ground up development, to redevelopment, and maintenance or support.

Analysis & Optimization

Enhancing online interactions through optimization, analytics, and innovative digital platforms.

Data Analysis, Target Metrics, & KPIs

Reporting on key performance indicators and measuring success through clearly identified, tangible metrics such as conversions, traffic, behavior, demographics, and user engagement activity.

Key Performance Indicators: identify and determine KPIs for web data analysis by aligning them with overall business objectives and specific campaign goals. This involves collaborating with stakeholders to define key metrics that reflect success, such as website traffic, user engagement, lead conversion rates, and sales performance.

Data Analytics: Using tools like Google Analytics, and other tracking platforms available to monitor KPIs, ensuring data accuracy and consistency to interpret data collected and inform decisions.

Analysis: By analyzing trends and user behaviors, I generate insights that inform strategy adjustments and drive decision-making.

ROI: quantifying ROI by linking digital efforts directly to measurable outcomes, delivering actionable reports that highlight value and opportunities for optimization.

Example: Q1 Website KPI Report (Energera)

Monitoring & Analysis

Google Analytics to collect and analyze data from monitored brand's websites and apps to help understand how users are interacting with content. Used to improve digital strategies, optimize marketing campaigns, and increase online presence.

Key Functions:

Behavior reports: Data on how users interact with a website, including time on page, bounce rate, and exit rate
Conversion reports: Show how users convert on goals, such as making a purchase or filling out a form
Acquisition reports: Provide insights into where users come from and other demographic data
Engagement reports: Provide insights into user engagement
Monetization reports: Provide insights into monetization

Company's Tool Applied

Optimization

Optimizing web structure and content to increase search visibility and site performance to align with developed strategy objectives in driving organic traffic, generating quality leads, and improving usefulness.

Search Engine Optimization

*Additional Details Incoming*

SEO (Search Engine Optimization): Optimizing content and website structure to increase visibility on search engines and drive organic traffic.
Conversion - Lead Generation: https://www.jakestheanswer.com/strategy.html#conversion

Website Toolkit.

Website Tools | Monitoring & SEO.

Web Tools:

Google Webmasters - Track your site's search performance with Google Search Console and browse around for more webmaster resources.
Whats My IP
Refresh Your Cache

Website Graders:

HubSpot Website Grader
Website/Blog/Social Grader (Nibler)

SEO:

Brand Monitoring Services:

Social Media Tools | Scores, Mentions.

Social Media Tools:

SocialMention
LinkedIn Social Selling Index Score (Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships.)

Meta Tag Tools:

Meta Tags Previewer
Facebook Crawler - URL Sharing Debugger
Twitter Card Validator
Rich Pins Validator - Pinterest Tag Validator

Testing | Mobile Friendliness, Tags, Links.

Mobile Friendliness:

Grader Assistants:

Check My Links (Google Chrome Extension)
Tag Assistant (Google Chrome Extension)
Text and Language Grader

Images | Free Pictures & Stock Photos.

Brands Logos:

World Vector Logo - Database of prominent brand's logos available to download.

Stock Pictures & Images:

Unsplash - Free high resolution photos

File Optimizers:

Optimizilla - Online image optimizer that uses a smart combination of the best optimization and lossy compression algorithms to shrink JPEG, GIF and PNG images to the minimum possible size while keeping the required level of quality.
TinyPNG - Optimizes your WebP, PNG and JPEG images by 50-80% while preserving full transparency.

Editing | Documents, Graphics & Fonts.

Document & File Manipulation Tools:

Smallpdf - Smallpdf provides a simple, secure, and reliable answer to many common PDF challenges, with over 20 PDF tools to convert, compress, e-sign, and more.

Font Databases:

Generator Tools | Code, QR, Meta Tags.

Free Generator Tools:

Meta Tag / Open Graph Generator
META TAGS - Social media open graph and meta tag generator
Color Palette Generator - Color combinations and pairings
Flowcode QR - Custom QR code generator
vCard Generator - Create a downloadable contact file
Email Signature Generator - Create a free email signature template that works with Gmail, Outlook, Apple Mail, Yahoo Mail, and more.

FREE online resources that might help on your journey.

Ongoing Training & Application

Skillshop is a Google training platform that allows users to enroll in certificate courses to grow knowledge and skills regarding Google specific platforms, tools and solutions.

Users take in-depth courses and must pass each program's assessment to get certified in various Google products such as:

Certifications

Google Certification courses completed to date.

Google Ads
Display

October, 2021

Google
Analytics

December, 2021

Google My Business

October, 2021

Online Presence

Managing and maintaining multiple marketing platforms, social media channels, newsletters, and monitoring tools to optimize engagement and ensure consistent messaging.

Channel Management & Automation Tools

Act as if what you do makes a difference. It does.

- William James

Managing brand presence and engagement across platforms to develop and execute strategies that drive audience growth, enhance brand visibility, and foster meaningful interactions.