 Setting brand, business, or personal strategic goals sounds simple enough, but can ultimately make the difference between achieving organizational success or failing due to a lack of focus, mismanagement of priorities, or simple distractions.
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 You have worked hard to develop your product, or in starting a new business and you've decided to take the plunge on social media to start promoting it. Whether that be through a specific, targeted medium that you know well, or across multiple channels, make sure you're avoiding these common pitfalls when starting out.
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